RITZ BLITZES YOUR GAMES DAY
The Super Bowl isn’t just for football—it’s the ultimate stage where brands can score big. But with so many competing for attention, standing out is key. For RITZ’s first-ever big game appearance, we made sure to show football fans everywhere that RITZ is here to blitz your game day spread. Whether you're hosting or snacking solo, we brought the perfect combination of flavor and fun to make sure RITZ owned the big game, turning every bite into a touchdown.
THE ULTIMATE WATCH PARTY
For the ultimate watch party, we teamed up with Paramount and Jacksonville Jaguars Trevor Lawrence to amplify the excitement around our sweepstakes. Football fans had the chance to win the ultimate game day experience, with everything they need to elevate their watch party. With the NFL’s rising quarterback backing the campaign, we brought the energy of the stadium straight to fans' living rooms, making sure they had the perfect snack and experience to enjoy every moment.
Bring Home the Butter
Bring Home the Butter
Bring Home the Butter
Bring Home the Butter
To spread the word about the new Extra Buttery Ritz, we launched a sweepstakes offering a 24-karat gold bar, making every fan feel like they struck gold. To keep the buzz going, we partnered with influencers who used our exclusive TikTok filter, showing how you can live buttery-er with RITZ. It was all about celebrating that new, rich, indulgent flavor—and bringing home the butter in the most exciting and engaging way possible!
Smooth Like Butter
We tapped into culture by featuring BTS’s top-rising song “Smooth Like Butter” to grab the attention of our audience. We used this trending moment as a tool to promote our sweepstakes in a fun, catchy vibe that resonated with fans. This integration not only made the campaign feel fresh, but effortlessly connected with the excitement of the moment.
RITZ has always been about creating spaces where everyone feels welcome. That’s why we launched a new initiative aimed at tackling “Lunchbox Moments” and breaking down food stigmas in lunchrooms across Canada. By celebrating all flavours, we’re helping kids feel confident and proud of what’s in their lunchbox.
Leylah Fernandez: Women’s Tennis
Nazem Kadri: NHL Calgary Flames
Firsts on First
On the first day of each month, we encouraged you to try a new food for the first time and to share your experience to inspire others to do the same with the #allfalvourswelcome. To kick of the series, we partnered with your favorite food influencers to get the conversation started.
Crunch-Worthy Content All Year Long
We always had new product features to boast about! Through collaboration, creativity, and a touch of crunch, we delivered tailored content that spotlighted RITZ's latest product innovations. Our mission was to keep the brand fresh and inviting all year long, while reinforcing the message that RITZ continues to offer top-tier products through campaigns that truly resonate with our audience.